EU health food claims law begins to bite

BBC News - EU health food claims law begins to bite: "The Nutrition and Health Claims Regulation was adopted back in 2006 'to ensure that consumers are not misled by unsubstantiated, exaggerated or untruthful claims about foodstuffs', but it is only now that it is beginning to bite.

European Union member states have together submitted over 44,000 'general function' health claims on the part of manufacturers. These were boiled down to 4,637 claims for consideration by the Parma-based European Food Safety Authority (EFSA). Of around 900 claims so far examined, a massive 80% have been rejected."